Archive for the 'Apple Marketing' Category

07
Jun
09

Apple has new home

We have shiftedDear Readers, AppleChipmunks hasshifted domain and is now available at www.applechipmunks.com . We are now a blog using the powerful WordPress.org and are hosted on the powerful servers of WebhostingPad.The previous posts will remian here, however this is the last entry at wordpress.com.

For all Apple related news and latest updates on the WWDC 09, please visit our new Website. Also, since we are very new , I would request each one of you to kindly forward the links to as many people you know.Also please feel free in registering at the site and writing comments  so that we can help you better.

We are also looking out for freelancer blog writers who can add to our information and posts bank at AppleCHipmunks. In case you also have a blog of your own and are willing to write for us we can also work forward with advertisements sharing.Feel free to comment or drop a mail at admin@applechipmunks.com or tuhinkumar87@applechipmunks.com.

Another good news is that we will be following the WWDC 09 event very closely.SO please subscribe for minute to minute updates.

See you in a click at our new home!

04
Jun
09

The Apple Cafe

Back in November 1996, just before Steve Jobs returned to his co funded company, Apple was planning in a direction very different from the Apple Store that we see today.The cocept was known as the Apple Cafe- a state of the art cyber cafes with health concious quality food on the cards for the users.It also promised facilities like Video Conferencing with other Diners, on Demand Movie Access and other feature that we see in today’s world.

Possible locations were supposed to include London, Paris, New York, Tokyo, and Sydney, Australia, among others. Apple was teaming up with Landmark Entertainment Group, Mega Bytes International, and the Artists Rights Foundation to make the announcement.

Sadly Apple was in very poor financial condition at that time and thus the project was quietly shelved.

The following images are the rendered ideas for the Apple Cafe by the actual project designers.

Source:  http://blog.guifx.com/2009/06/03/the-apple-store-that-almost-was/

Apple Cafe Apple Cafe2

03
Jun
09

One year later. Light-years ahead.

Apple has finally started putting up banners 6 days ahead of the WWDC 09. The central theme of the Banners this year seems to be the Mobile Apps and their development considering the new OS 3.0 firmware. The banner reads prominently “One year later. Light-years ahead.” which is symbollic of the App Store that was launched a year ago and had recently completed 1 billion downloads in the short span.

These pictures of the Banners at the Moscone West were put up by Flickr user Adam Jackson.

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03
Jun
09

Zune HD vs iPod Touch

Can it beat the iPod Touch?

Can it beat the iPod Touch?

Microsoft recently announced Zune HD to be released in late 2009.We at Apple Chipmunks know what a disaster the original product was as compared to the iPod.However, this time Microsoft seems to have got their cards right with an HD version of Zune.Here is a quick look at the major revolutionary features:
1) 3.3-inch screen and vivid 16:9 OLED display (480×272 resolution), Multi Touch
2) Integrated HD Radio receiver
3) 720p HD movies, HDTV through the Zune HD & AV Dock (sold separately)
4)WiFi with full-featured web browser including tap-to-zoom technology, built-in accelerometer, and touchscreen QWERTY keyboard.
That sure is a lot of feature packed beast aptly called Portable Perfection.
The main selling points for Zune HD would be in our opinion the HD radio and the Social feature synonymous to Zune.

However the main secret formula of success behind iPods and iPhone is the brilliant App Store support that makes it an altogether brilliant experience.Currently the App Store has over 35,000 Apps ready to be installed on the iPod for use.Microsoft has taken that leaf out of Apple’s book and come up with an all new Zune Store that sells music, but sweetie it’s not the Music that makes App Store famous it is the Apps!

iPod Touch is a mighty device with 32 gigs of memory and many brilliant features.Another and in my opinion the biggest point against Microsoft is that it ain’t Apple.People today take iPods as the ultimate and all time standard music device.For Zune HD to replace the king would be no doubt a daunting task.Only time will let us know if Zune HD is another fallen warrior before the gladiator we affectionately call the iPod Touch.

Here is a First Look Video from CNET

03
Jun
09

Best Apple Ads

We all have fallen in love with the recent MAC vs PC ads that seem to have made a mark on the Windows market share.However, these are ironically not the best breed of ads from Apple.A company that has always been known for its niche class marketing strategy and artistic ads, Apple Ads are a class in their own.Here are the Best Ads from each ‘genre’ of Apple Ad Campaign.

1980-1985

Newsweek Brochure Page 1

MacIntroBrochurePage

The famous 1984 Ad

The Lemmings Ad for MAC Office (1985-1990)

Think Different (1995-2000)

Switch Ad

Change the World

Macbook Air

Coldplay + iTunes

02
Jun
09

A Classic MAC vs Windows

Here is a classic warmer for the Famous MAC vs Windows campaign.